Today, I spoke at the WSJ CEO Summit in London. Quantum computing was on the agenda at a gathering built for chief executives. Not in a side room, but on the main stage, next to the questions these leaders treat as central to running their companies.
I have spent most of my life around this technology, and I will admit I did not expect that moment to arrive quite the way it did. For most of the past decade, quantum belonged to research conferences and physics departments. The conversation was technical, and so was the audience. What struck me, standing in that room, was that the question had changed. It was no longer whether the technology will work. It was what to do about it.
I find that a much more interesting question, so let me try to answer the version of it a chief executive actually asks. Not “is this real,” but “what, honestly, should I do.”
Here is the distinction I have come to lean on. In most technology shifts, there is a layer you can access, and a layer you cannot.
You can get the technology. Access to computing has always been available to whoever pays for it, and quantum is no different. You can reach a quantum computer through the cloud this afternoon, which is a small marvel when you think about where this field was only a few years ago. That part is genuinely easy, and getting easier.
What you cannot rent is the capability. The months a team spends learning where the technology helps and where it does not. The problems you find inside your own business that no outside vendor would ever have found for you. The methods you develop, the people you train, the understanding that only really comes from having begun. The technology is accessible. The capability is not. That layer is built rather than bought, and as far as I can tell, it cannot be acquired on the morning you finally decide you need it.
I am wary of citing forecasts, because the honest answer about any single number in this field is that it could be wrong. But the direction is hard to argue with. McKinsey’s most recent Quantum Technology Monitor put global investment in quantum start-ups at $12.6 billion in 2025, more than six times the year before. The same report found that most quantum adoption today is happening not in government labs but inside privately owned companies. The United Nations, which named 2025 the International Year of Quantum, closed it with a warning of its own: a widening gap between those building the capacity to use this technology and those who risk being left to buy it later, on terms they will not set.
Read those together and a pattern shows up. The capital is moving. The early adopters are commercial. And the people studying the field most closely are no longer asking whether quantum matters. They are asking who is positioned for it.
This is the part I think gets mistaken for patience. Waiting can feel prudent. It can feel like keeping your options open. I am not sure it is either. Access lets you experiment, which is wonderful. But what compounds over time tends to be the capability you actually own.
The hesitation I hear most is about moving too soon, spending on something before it is certain. That is a fair worry, and an honest one. It is also, usually, recoverable with small disruption. Too early is a line item. The risk that is harder to see is the other one. Moving too late, and finding the gap has quietly grown past the point where spending can close it. Too late is years of catching up, and years are the one thing you cannot purchase back.
There are three things you can do now. First, ask the person who runs your technology one honest question: are we already behind? Second, stand up a small, capable team to look at how quatnum can be used to help you gain compeititve advantage. And finally, take two or three real problems from your own business and create use cases on real data, this year. None of it bets the company. All of it builds what you cannot buy later.
We are still early. I say that as someone who is part of talented a team that builds these machines. I do not think early is a reason to wait. It may be the only time you can build a head start at all.
So here is where I will leave it. You can access the machine. You cannot rent the head start. The future is being built either way. The only choice left is whether you lead it, or follow someone who didn’t wait.
Jan Goetz is CEO and Co-founder of IQM Quantum Computers, headquartered in Espoo, Finland. IQM has delivered more quantum systems than any other manufacturer globally and is preparing to become the first European quantum company listed on a major U.S. stock exchange.
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